News

Yamaha has a couple of awesome new power assist e-Bikes that we’ve been dying to talk about ever since we first heard about them.  I like to say, as PR professionals, that we don’t tell secrets unless somebody pays us. It’s my “funny” way of agreeing to NDAs when we need to talk top secret […]

SPEC Supports Select National and Regional PR, Social Media and Content Creation for the National Movement to Teach Kids to Ride Bikes in Public Schools February 15, 2022 – Rapid City, S.D. /ENDURANCE SPORTSWIRE ALL KIDS BIKE® a nationwide movement of the Strider Education Foundation, and SPEC PR, a public relations agency specializing in outdoor recreation, have

It’s the end of the year, and we’re taking stock of our blessings. We’ve been fortunate again this year to have a thriving business, great clients, and the opportunity to support important causes from World Bicycle Relief to the Arthritis Foundation’s California Coast Classic and All Kids Bike. And just as we’ve done for the

Working with celebrity athletes is always fun, sometimes challenging, and can provide some cool results if the activation is right. But working with athletes who are teaching their kids life skills is another story all together. We were super stoked to spend the day at the track with a moto legend walking his kids through

Donation Made at Ride Santa Barbara 100 Funds Bikes, Curriculum, and Instruction December 07, 2021 09:00 ET | Source: Yamaha Motor Corp., USA CYPRESS, Calif., Dec. 07, 2021 (GLOBE NEWSWIRE) — Yamaha Bicycles, which recently donated $5,000 to fund the first All Kids Bike kindergarten PE program in Santa Barbara, helped students, teachers, and administrators welcome a fleet

We had a ton of fun activations in 2021, but this was one of our favorites. Our task was to create an authentic activation, test drive and content creation opportunity for our long-time partner, Yamaha, and invite a small group of core media to experience the new class-leading Wolverine RMAX 1000 lineup in the wild

Strand, Lozoya, Terry, and Tomasich win Gibraltar Challenge; Yamaha Power Assist Bicycles Awards $5,000 All Kids Bike Grant to Harding University Partnership School of Santa Barbara SANTA BARBARA, Calif. – Oct. 26, 2021 /ENDURANCE SPORTSWIRE/ Ride Santa Barbara 100 (RideSB100), the premier cycling event set on California’s Central Coast, has launched pre-registration for 2022 at a limited

Working from the seat of a bicycle isn’t for every agency, but … we’re not the typical flacks! When the Arthritis Foundation needed communications support for its California Coast Classic Bicycle Tour – a 525-mile bucket list ride from San Francisco to Los Angeles that raises over $1 million each year – our very own

We went out to test our new Skydio drone, and we came home with what became the anchor shot for a new series of Recreate Responsibly posts on Yamaha’s social media channels. Using visuals to capture attention, we then helped Yamaha craft a compelling message to support this important campaign driving awareness around responsible outdoor

$1 Million Fundraising Goal Set for Riders both on the Tour and Riding Remotely SAN FRANCISCO – September 21, 2021 /ENDURANCE SPORTSWIRE/ — The Arthritis Foundation’s California Coast Classic (CCC) Bike Tour presented by Amgen left San Francisco on Saturday morning for its annual 525-mile eight-day bicycle tour to raise $1 million for the Arthritis