Working With Influential Ambassadors

Working with celebrity athletes is always fun, sometimes challenging, and can provide some cool results if the activation is right. But working with athletes who are teaching their kids life skills is another story all together. We were super stoked to spend the day at the track with a moto legend walking his kids through some pointers on their Yamaha PW50s. The resulting video is just a glimpse into what an awesome day that was.

To the moto dads out there, if you didn’t already have a lot to live up to, now you have more …get the kids outside and teach them how to do awesome stuff!


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