Communications is less a career, more of a calling for Lisa Spicer. With more than two decades of experience developing communications strategies for brands in the health care, food and beverage, consumer packaged goods, professional services sectors, clients rely on Lisa’s refined public relations counsel and expert writing skills to craft campaigns and content that resonates, informs and influences.
Her extensive work in the health and consumer products industries resulted in an intimate knowledge of the powerful market demographic: Women, 18-45 lending her strategies and narratives a rich, relevant appeal to America’s Checkbook. As such, Lisa’s professional path has mapped the launch of new companies, new brands and new products as well as helped to invigorate the cultural relevancy of more stalwart institutions.
Spicer has worked with some of the world’s most-recognized brands including Abbott Medical Optics, Anheuser-Busch, Gen-Probe, Kinko’s, KPMG, Knoll Pharmaceuticals, Edwards LifeSciences, Leiner Health Products, Merck, Nestlé USA, Sony Pictures Entertainment, United Airlines and Yamaha Motorsports, USA. An L.A. native, she has counseled some of the country’s largest municipal agencies such as the City of Los Angeles’ Department of Water and Power, the Los Angeles County Department of Beaches and Harbors and the Los Angeles Community College District. Her council and writing skills have served several start-up entities in launching new brands in the healthcare sectors including Refractec, Eyeonics, IntraLase, Orqis Medical, Oxyband, Care Level Management and Episencial.
Lisa’s career includes a seven-year tenure at Fleishman-Hillard where she ultimately became responsible for the strategic direction and accountability of a $1.5 million client base, making a significant contribution to F-H/Los Angeles’ designation as the top agency in the market.