News

We love this recent quick read from Axios. We believe in the power of the outdoors. The health benefits: Physical and psychological. Go outside. Take a long trip, or take a short walk. Go solo, or with a friend or loved one. Get out of your chair, off your couch, out of your head, put down your phone, […]

Award-winning Program has Provided Longstanding Support for Safe, Responsible Recreation and Open, Sustainable Access Yamaha Bicycles is joining the Yamaha Outdoor Access Initiative (OAI). These are two of our favorite things.  We have worked on the Yamaha OAI program since its inception. For 15 years, we’ve helped shepard this program that has now invested more than $6

The past couple of weeks have illustrated the shifts in media we’ve been seeing since social media gobbled up ad dollars and allowed individuals to compete with established media outlets. Enthusiast titles that we’ve worked with for years closed, more mainstream outlets were purchased (again), and print versions killed.  We see these changes in real

Outdoor Access Initiative’s Q3 Grants Support Trail Building, Rehabilitation, Maintenance, and More MARIETTA, Ga. – December 6, 2022 – Yamaha Motor Corp., USA, today announces the Yamaha Outdoor Access Initiative (OAI) contributed more than $116,000 in grant awards for the third quarter of 2022. This latest funding cycle showcases Yamaha OAI’s mission to protect, improve,

Position Title: PR / Event Coordinator – Outdoors, Motorsports, Cycling Job Summary: Boutique LA-based Public Relations agency specializing in outdoor recreation and representing a portfolio of exciting national consumer brands is creating a new PR/Event Coordinator position to support the planning and execution of press events, consumer activations, and social media content shoots. The ideal

Here’s the challenge: Produce an authentic experiential activation that will blow away your top media AND top customers. Throw in a mix of diverse media (endemic and non-endemic) to broaden your reach, and then run the event out of an epic destination custom built for outdoor adventures. SPEC took this challenge head-on because we live

Employees Volunteer Time for Conservation Alongside Southern California Mountains Foundation MARIETTA, Ga. – October 17, 2022 – Yamaha Motor Corp., USA, continues to demonstrate its leadership in the Powersports industry, advocating access to public land for motorized recreation through the Yamaha Outdoor Access Initiative (OAI) and hands-on volunteer efforts by Yamaha employees. Most recently, Yamaha

Yamaha Outdoor Access Initiative Celebrates National Public Lands Day and National Hunting and Fishing Day MARIETTA, Ga. – September 21, 2022 – Yamaha Motor Corp., USA, is encouraging people to get outside and enjoy the outdoors on Saturday, September 24, 2022, in honor of National Public Lands Day and National Hunting and Fishing Day (NHF

New Yamaha Grants Aid Public Land Managers, Recreationalists, and Thousands of Kids Nationwide MARIETTA, Ga. – August 25, 2022 – Yamaha Motor Corp., USA, today announces the Yamaha Outdoor Access Initiative (OAI) grant awards totaling $145,175 for the second quarter of 2022 in support of its ongoing mission to protect, improve, and expand access to

It is one of the programs that makes it easy to get up in the morning and do the work we love to do. Back in 2008, the SPEC team helped create and launch The Yamaha Outdoor Access Initiative (OAI) – a program that today has injected more than $5 million dollars into 400 projects