I like to cook outside. Maybe a little more than the average guy. Something about standing over a grill, poking a fire pit ...
More of a mantra than a favorite quote, I prioritize being curious right up there with spending time outdoors ...
I’m back in Georgia while I write this intro. I was born in Georgia, and I have family in Georgia, but these days it’s usually ...
We’ll kick off 2026 with a summary of an old philosophy: “It’s not what you think, it’s what you do” that really matters. As we ...
Welcome to The SPEC Sheet, created to share PR insights, trends, news, and inspiration with friends, colleagues, and acquaintances.
SPEC has been involved in Yamaha’s Outdoor Access Initiative (OAI) since its inception more than 15 years ago, and one of ...
Experiential shows up in many ways these days, and we’re bullish on people’s need to get outside now more than ever.
For the first time in over 10 years, Google’s market share in online search fell below 90%, while AI usage has increased 233% ...
What do startups know about PR in 2025? Some know more than you think, and others are eager to learn. We had the ...
SPEC Named Agency of Record Focused on Side-by-Side, ATV, and Snowmobile Segments.
Not a desk job! We didn’t email this one in. When your client says they want to host an adventure in Alaska ...
The Arthritis Foundation has launched an all-new bike tour fundraiser in the Southeastern cycling mecca of the Carolinas. From Asheville to Greenville, we’ll be chasing riders ...
Big team effort in Colorado this summer, as we hosted two waves of top media, along with two more waves of lucky ...
We’ve had the honor and privilege of helping to organize and host Yamaha’s annual employee volunteer trail clean up event for over 15 years. Coordinating ...
We’re super excited to back in action with the Arthritis Foundation and its flagship fundraiser, the California Coast Classic. You’ll find us chasing their 250 ...
We love this recent quick read from Axios. We believe in the power of the outdoors. The health benefits: Physical and psychological. Go outside. Take a long ...
Award-winning Program has Provided Longstanding Support for Safe, Responsible Recreation and Open, Sustainable Access Yamaha Bicycles is joining the Yamaha Outdoor Access Initiative (OAI). These are two ...
The past couple of weeks have illustrated the shifts in media we’ve been seeing since social media gobbled up ad dollars and allowed individuals to ...
Outdoor Access Initiative’s Q3 Grants Support Trail Building, Rehabilitation, Maintenance, and More=
Position Title: PR / Event Coordinator – Outdoors, Motorsports, Cycling Job Summary: Boutique LA-based Public Relations agency specializing in outdoor recreation and representing a portfolio ...
Here’s the challenge: Produce an authentic experiential activation that will blow away your top media AND top customers. Throw in a mix of diverse media ...
Employees Volunteer Time for Conservation Alongside Southern California Mountains Foundation
Yamaha Outdoor Access Initiative Celebrates National Public Lands Day and National Hunting and Fishing Day
New Yamaha Grants Aid Public Land Managers, Recreationalists, and Thousands of Kids Nationwide
It is one of the programs that makes it easy to get up in the morning and do the work we love to do. Back ...
The Rubicon Trail, it’s remote, it’s filled with vehicle-crushing rock climbs, and it’s known as an “expert-only” OHV and Jeep trail. Many have tried to ...
Employees Join The Great Outdoors Fund and Grant Recipient for Georgia Trail-Rehabilitation Project
In 2021, All Kids Bike, the nationwide ...
Arthritis Foundation Appoints SPEC as Agency of Record for its Leading Annual Fundraiser
SPEC PR and our group of storytellers passionate about outdoor recreation are excited to officially join the Motorcycle Industry Council (MIC). While we’ve been ...
New Wabash RT Gravel Adventure Model and CrossCore RC Fitness Commuter Feature All-New Drive Unit, Integrated Batteries, and 28-mph Class 3 Pedal Assist ...
Yamaha has a couple of awesome new power assist e-Bikes that we’ve been dying to talk about ever since we first heard about them ...
SPEC Supports Select National and Regional PR, Social Media and Content Creation for the National Movement to Teach Kids to Ride Bikes in Public Schools ...
It’s the end of the year, and we’re taking stock of our blessings. We’ve been fortunate again this year to have a thriving business, great ...
Working with celebrity athletes is always fun, sometimes challenging, and can provide some cool results if the activation is right. But working with athletes who ...
Donation Made at Ride Santa Barbara 100 Funds Bikes, Curriculum, and Instruction
We had a ton of fun activations in 2021, but this was one of our favorites. Our task was to create an authentic activation ...
Strand, Lozoya, Terry, and Tomasich win Gibraltar Challenge; Yamaha Power Assist Bicycles Awards $5,000 All Kids Bike Grant to Harding University Partnership School of Santa ...
Working from the seat of a bicycle isn’t for every agency, but … we’re not the typical flacks! When the Arthritis Foundation needed ...
We went out to test our new Skydio drone, and we came home with what became the anchor shot for a new series of ...
$1 Million Fundraising Goal Set for Riders both on the Tour and Riding Remotely ...
Collaborative Awareness Campaign Hits on the Need for Stewardship Among Public Land Visitors, Providing Support for Projects via the Yamaha Outdoor Access Initiative ...
Wolverine RMAX2 1000 Side-by-Side Marks Milestone in Yamaha’s U.S. Manufacturing ...
When Yamaha introduced a new level of Side-by-Side, we new we had to take the typical press test drive experience to a whole new ...
Watch Host, Adam Richman, Discover How Yamaha Builds “Incredible Machines” at the Yamaha Motor Manufacturing Corporation of America in Newnan, Georgia ...
Over 900 riders in 33 countries participate in second annual Pedal to Empower ...
We love to roll up our sleeves and engage in long-term visioning and in-depth planning, but sometimes our clients just need an old-fashioned full-court press ...
Yamaha’s Proven CP2 Engine Joins the Next Generation of R World ...
Outdoor Access Initiative Contributes Over $350,000 to Land Conservancy in 2020 ...
YamahabLUcRU.com Yamaha Factory-Supported Racers and Increased Championship Payouts ...
Podium-Proven YXZ1000R, YFZ450R, and YZ250FX Racers Claim Victories Nationwide ...
Hall of Fame Mountain Biker Brian Lopes Leads ALL STAR Roster of Celebrity Athletes Through Northwest Arkansas, the “Mountain Bike Capital of the World” ...
Yamaha to Host Livestream Covering the Class-Leading Side-by-Sides October 21 ...
