Our News

From client announcements to case studies and agency news, welcome to our blog, the SPECtacle.

ALL KIDS BIKE WRAPS SIXTH SCHOOL DELIVERY COMPLETING YAMAHA’S 2021 OUTDOOR ACCESS INITIATIVE GRANT

https://youtu.be/hzgEDwyuLW4 April 27, 2022 12:06 ET | Source: Strider Sports International Inc. Rapid City, SD, April 27, 2022 (GLOBE NEWSWIRE) — In 2021, All Kids Bike, the nationwide …

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SPEC PR Joins 2022 California Coast Classic Bicycle Tour + Arthritis Challenge Experience, Presented by Amgen

April 22, 2022   Arthritis Foundation Appoints SPEC as Agency of Record for its Leading Annual Fundraiser   LOS ANGELES – April 22, 2022 /ENDURANCE SPORTSWIRE/ …

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beCause Marketing Initiative

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Joining the Motorcycle Industry Council 

SPEC PR and our group of storytellers passionate about outdoor recreation are excited to officially join the Motorcycle Industry Council (MIC). https://www.mic.org/ While we’ve been …

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Yamaha Bicycles Introduces Two New e-Bikes for the U.S. Market

New Wabash RT Gravel Adventure Model and CrossCore RC Fitness Commuter Feature All-New Drive Unit, Integrated Batteries, and 28-mph Class 3 Pedal Assist Cypress, Calif. – March 3, …

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Launching new Yamaha e-Bikes!

Yamaha has a couple of awesome new power assist e-Bikes that we’ve been dying to talk about ever since we first heard about them.  I …

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ALL KIDS BIKE® Taps SPEC PR for Marketing Communications Support in 2022

SPEC Supports Select National and Regional PR, Social Media and Content Creation for the National Movement to Teach Kids to Ride Bikes in Public Schools …

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As 2021 Comes to a Close

It’s the end of the year, and we’re taking stock of our blessings. We’ve been fortunate again this year to have a thriving business, great …

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Working With Influential Ambassadors

Working with celebrity athletes is always fun, sometimes challenging, and can provide some cool results if the activation is right. But working with athletes who …

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Case Studies

Case Studies
Silver Air
Case Studies
Pelican Products
Case Studies
Yamaha Motor Corp., USA
Case Studies
Nebraska Star Beef & Lucky Beef Jerky
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