Our News

From client announcements to case studies and agency news, welcome to our blog, the SPECtacle.

We’re hiring a new PR / Event Coordinator!

Position Title: PR / Event Coordinator – Outdoors, Motorsports, Cycling Job Summary: Boutique LA-based Public Relations agency specializing in outdoor recreation and representing a portfolio …

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Expanding Reach with Bucket List Activations

Here’s the challenge: Produce an authentic experiential activation that will blow away your top media AND top customers. Throw in a mix of diverse media …

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Why beCAUSE Marketing Matters: The Yamaha Outdoor Access Initiative Case Study

It is one of the programs that makes it easy to get up in the morning and do the work we love to do. Back …

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Rubicon SPEC

The Rubicon Trail – it’s remote, it’s filled with vehicle-crushing rock climbs, and it’s known as an “expert-only” OHV and Jeep trail. Many have tried to …

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ALL KIDS BIKE WRAPS SIXTH SCHOOL DELIVERY COMPLETING YAMAHA’S 2021 OUTDOOR ACCESS INITIATIVE GRANT

https://youtu.be/hzgEDwyuLW4 April 27, 2022 12:06 ET | Source: Strider Sports International Inc. Rapid City, SD, April 27, 2022 (GLOBE NEWSWIRE) — In 2021, All Kids Bike, the nationwide …

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SPEC PR Joins 2022 California Coast Classic Bicycle Tour + Arthritis Challenge Experience, Presented by Amgen

April 22, 2022   Arthritis Foundation Appoints SPEC as Agency of Record for its Leading Annual Fundraiser   LOS ANGELES – April 22, 2022 /ENDURANCE SPORTSWIRE/ …

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beCause Marketing Initiative

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Joining the Motorcycle Industry Council 

SPEC PR and our group of storytellers passionate about outdoor recreation are excited to officially join the Motorcycle Industry Council (MIC). https://www.mic.org/ While we’ve been …

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Yamaha Bicycles Introduces Two New e-Bikes for the U.S. Market

New Wabash RT Gravel Adventure Model and CrossCore RC Fitness Commuter Feature All-New Drive Unit, Integrated Batteries, and 28-mph Class 3 Pedal Assist Cypress, Calif. – March 3, …

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Case Studies

Case Studies
Silver Air
Case Studies
Pelican Products
Case Studies
Yamaha Motor Corp., USA
Case Studies
Nebraska Star Beef & Lucky Beef Jerky
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