Inspiring people to have great outdoors experiences

SPEC’s team of professional communicators and outdoors enthusiasts come from consumer brands, PR agencies, and media.

For more than two decades, we’ve experienced the demand for quality PR in the outdoors space, and we’ve also seen a real need for a more efficient, service-oriented agency. So we created SPEC and made a promise to ourselves and to our clients to be professional and passionate about Strategic, Pragmatic, Effective Communications.

What makes us different?

First, we care. Being outside can improve health and happiness. Reconnecting with other people outdoors can build lasting bonds. And the more each of us gets out, the more we all respect and appreciate our natural environment. Combine that with our ability to craft and share a compelling story, and we’ve found a special place where we work and play.

Second, we understand. Our experience in corp comm, consumer PR, and media provides us with a unique perspective that allows us to integrate into your culture and become an extension of your team. We thrive on flexibility and driving strategic visions. We believe in our culture, but we don’t force it on you. We integrate into your work flow and extend your capabilities, and we all benefit from our combined experience to help shape goals and map plans to achieve them.

Finally, we’re curious. Our experience informs our expertise, but our personality feeds our evolution. We love our startup culture, and we thrive in our changing industry. We like origin stories and evolving narratives, because we are storytellers making the most of the ever-changing communication landscape. If this sounds like a fit for you, send us an email and tell us your story. We can help you tell everyone else.