Inspiring people to have great outdoors experiences

Welcome to SPEC
Strategic, Pragmatic, Effective Communications.
Our mission is to help people have great outdoors experiences, and we strive to achieve this mission each day through storytelling that is entertaining, educational, informative, and influential.

SPEC’s team of professional communicators and outdoors enthusiasts come from consumer brands, PR agencies, and media.

For more than two decades, we’ve experienced the demand for quality PR in the outdoors space, and we’ve also seen a real need for a more efficient, service-oriented agency. So we created SPEC and made a promise to ourselves and to our clients to be professional and passionate about Strategic, Pragmatic, Effective Communications.

What makes us different?

First, we care. Being outside can improve health and happiness. Reconnecting with other people outdoors can build lasting bonds. And the more each of us gets out, the more we all respect and appreciate our natural environment. Combine that with our ability to craft and share a compelling story, and we’ve found a special place where we work and play.

Second, we understand. Our experience in corp comm, consumer PR, and media provides us with a unique perspective that allows us to integrate into your culture and become an extension of your team. We thrive on flexibility and driving strategic visions. We believe in our culture, but we don’t force it on you. We integrate into your work flow and extend your capabilities, and we all benefit from our combined experience to help shape goals and map plans to achieve them.

Finally, we’re curious. Our experience informs our expertise, but our personality feeds our evolution. We love our startup culture, and we thrive in our changing industry. We like origin stories and evolving narratives, because we are storytellers making the most of the ever-changing communication landscape. If this sounds like a fit for you, send us an email and tell us your story. We can help you tell everyone else.

Our Values:
• Communication, connections, and creativity as fundamental to the human experience.
• The power of being outdoors.
• Talent and work ethic, which are fundamental to our business success.
• Evolution, adaptation, and growth in an ever-changing industry.
• New ideas, alternative points of view, and different opinions, which feed our evolution.
• Diversity, inclusion, kindness, and fairness.
• Our families and our friends, many of whom we’re fortunate to have worked with for many years.
• The Golden Rule and honesty, integrity and transparency in our work and our lives.
Our dedication to our mission combined with our passion for storytelling and the outdoors, when informed by our experience, allow us to do things no one else can do.

Our Team

If you’re looking for a fresh perspective, expert counsel, creative direction, and serious work ethic, you’re in the right place.
PR means different things to different people. Let’s figure out what it means to you, and let’s go do it better than you’ve ever done it before.
SPEC combines decades of professional PR experiences with lifetimes of enjoying the outdoors. Our core team is supported by a national network of associates with expertise in photo and video production, media relations, social media, writing and design.
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