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ALL KIDS BIKE WRAPS SIXTH SCHOOL DELIVERY COMPLETING YAMAHA’S 2021 OUTDOOR ACCESS INITIATIVE GRANT

https://youtu.be/hzgEDwyuLW4 April 27, 2022 12:06 ET | Source: Strider Sports International Inc. Rapid City, SD, April 27, 2022 (GLOBE NEWSWIRE) — In 2021, All Kids Bike, the nationwide movement on a mission to teach every child in America how to ride a bicycle in kindergarten PE class, received a $30,000 grant from Yamaha Motor Corp, USA’s Outdoor Access Initiative. The …

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SPEC PR Joins 2022 California Coast Classic Bicycle Tour + Arthritis Challenge Experience, Presented by Amgen

April 22, 2022   Arthritis Foundation Appoints SPEC as Agency of Record for its Leading Annual Fundraiser   LOS ANGELES – April 22, 2022 /ENDURANCE SPORTSWIRE/ – The Arthritis Foundation has signed SPEC PR, a public relations agency specializing in outdoor recreation and cycling, to spearhead public relations for its leading annual fundraiser, the California Coast Classic Bicycle …

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Yamaha Bicycles Introduces Two New e-Bikes for the U.S. Market

New Wabash RT Gravel Adventure Model and CrossCore RC Fitness Commuter Feature All-New Drive Unit, Integrated Batteries, and 28-mph Class 3 Pedal Assist Cypress, Calif. – March 3, 2022 – Yamaha Motor Corp., USA, the pioneering brand in electric bicycles, is introducing two all-new, class 3, power assist bicycles: the Wabash RT and the CrossCore RC, e-Bikes built from the ground up with …

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ALL KIDS BIKE® Taps SPEC PR for Marketing Communications Support in 2022

SPEC Supports Select National and Regional PR, Social Media and Content Creation for the National Movement to Teach Kids to Ride Bikes in Public Schools February 15, 2022 – Rapid City, S.D. /ENDURANCE SPORTSWIRE ALL KIDS BIKE® a nationwide movement of the Strider Education Foundation, and SPEC PR, a public relations agency specializing in outdoor recreation, have …

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As 2021 Comes to a Close

It’s the end of the year, and we’re taking stock of our blessings. We’ve been fortunate again this year to have a thriving business, great clients, and the opportunity to support important causes from World Bicycle Relief to the Arthritis Foundation’s California Coast Classic and All Kids Bike. And just as we’ve done for the …

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Silver Air

Developing and dialing in your message is critical to clear, concise communication. Part of our work with Silver Air included drilling down to the essence of their core messages. Getting laser focused on what was most important to them … and their clients. And crafting messages that resonated. The next step is getting that message out, and we helped do this through targeted and consistent industry and consumer media relations landing news and feature editorial coverage and putting them on the digital (and print) media map.

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