ABOUT SPEC/TEAM
SPEC - Strategic, Pragmatic,
Effective Communications
OUR MISSION
Harness our expertise and passion to inspire outdoor experiences and help clients differentiate and grow their brands and business.
01 OUR TEAM
Meet The Passionate Pros Behind SPEC—Storytellers, Strategists, And Outdoor Enthusiasts. Learn More
02 ABOUT US
Learn What Drives Us And How We Help Brands Grow Through Authentic, Strategic Communication. Learn More
03 WHAT IS SPEC?
The framework that defines how we think, operate, and deliver Strategic, Pragmatic, Effective Communications. Learn More
TRUSTED BY LEADING BRANDS
WHAT WE DO
CAPABILITIES
01 STRATEGIC COMMUNICATIONS
As your strategic communications partner, SPEC levels up your marketing communications.
Our team of seasoned professionals:
- Brings experience and expertise to each conversation
- Quickly integrates into your culture
- Becomes an extension of your team
02 Media relations
We are immersed in editorial media with well established relationships in our enthusiast spaces and experience with the mainstream channels.
Our goal: Provide a high level of value to clients and media.
03 Experiential marketing
We are experts in activating authentic events where media, influencers, and consumers get up close and personal with brands and products.
SPEC concepts, plans and produces some of the top Experiential Marketing activations in:
- Motorsports and Off Road
- Cycling and Electric Mobility
- Hunting, fishing and camping
04 SOCIAL MEDIA MARKETING
SPEC’s team supports clients where they need help the most, whether that’s full channel management or an extra set of hands.
Storytelling is critical to branding. SPEC’s approach to social platforms marries storytelling with strategy mapped to business goals:
- Channel management
- Content creation
- Organic engagement
- Influencer activations
- Ambassador management
- Paid campaigns
05 CONTENT CREATION
Your communications channels require content strategies that produce consistent copy, photos and videos on brand and on trend.
From simple and relatable “branded UGC” to full-scale productions, email marketing and copywriting, we produce authentic content, because our team members know the enthusiast spaces and know how to capture their visual stories.
06 MARKETING PARTNERSHIP
We’ve built our business on relationships – with clients, media, influencers, creators, and other industry professionals.
We love to collaborate, and we often tap our relationships with other brands and agencies to partner on priority activations. These partnerships have proven to be a pragmatic and effective way to amplify messages and maximize ROI.
07 BECAUSE MARKETING
Cause Marketing has never been more relevant, important or impactful. Today’s consumers want more than a great product—they want a brand that shares their beliefs, and we believe that every brand has the power and responsibility to find their cause.
We created our beCause Marketing Initiative to help clients identify and align with causes that matter to their customers and their industry, which is especially important in the outdoor recreation space, where passion, purpose, and community run deep.
THE SPEC DIFFERENCE
WHAT SETS US APART
Professional Expertise with Authentic Passion
Our team comprises communications veterans from leading consumer brands, PR agencies, and media outlets who share a common trait: a passion for outdoor recreation. This unique combination allows us to craft strategic communications that resonate with audiences because we don't just tell outdoor stories—we live them.
Strategic, Pragmatic, Effective Communications
We've recognized both the demand for quality PR in the outdoor space and the need for a more responsive, service-driven agency model. SPEC was born from our commitment to deliver communications that are as pragmatic as they are strategic, as effective as they are creative.
01 Authentic Connection
AUTHENTIC CONNECTION
We fundamentally believe in the power of outdoor experiences to improve health, build meaningful relationships, foster meaningful environmental stewardship, and champion outdoor recreation segments. Our passion for these benefits drives our storytelling, creating a synergy of purpose and expertise.
Authentic Connection
02 Seamless Integration
Seamless Integration
Our diverse background across corporate communications, consumer PR, and media provides us with the versatility to become a true extension of your team. We adapt to your culture rather than imposing ours, integrating into your workflow while enhancing your capabilities through our combined experience and intrinsic motivation.
Seamless Integration
03 Perpetual Curiosity
Perpetual Curiosity
Our startup mentality thrives on evolution. As professional storytellers navigating an ever-changing communications landscape, we embrace innovation while remaining grounded in strategic fundamentals. We're as excited about emerging platforms as we are about timeless narrative techniques.
Perpetual Curiosity
04 Expertise in Facilitating Experiences
Expertise in Facilitating
Experiences
While we leverage technology for efficiency and productivity, we know that humans thrive in the real world and by having real experiences. Our team thrives on providing these real human experiences to provide tangible results.
Expertise in Facilitating Experiences
TESTIMONIALS/QUOTES
Real Words. Real Results.
SPEC PR continues to be a valued partner and asset for our brand and overall business success. The entire SPEC team remains wholly invested in learning as much as they can about customers and what motivates them. Demonstrating excellent attention to detail and a low-pressure yet effective communication style, SPEC has played a vital role in helping to create and implement innovative ways to help us stand out amongst our competition.
STEVE NESSL
Yamaha Motor Corp. USA
Motorsports Marketing Manager
SPEC PR's excellent industry and social media influencer relationships in outdoors and moto drove impression metrics and bottom line results. During my time as Director of Marketing for Pelican Products, we hired SPEC to help us launch new products, promote the Pelican brand, and support existing product lines to various outdoor recreation segments. They secured earned editorial placements in top tier media outlets, produced authentic social media content for our own channels, and spearheaded the development of brand partnerships with other leading outdoor brands to help us expand our reach strategically and efficiently, while helping us sell out of several new product lines at launch.
JENNIFER LIM
Marketing Professional and Past Director of Consumer Marketing at Pelican Products
Over the years, we have worked with Mr. Holmes and the SPEC PR team at various on- and off-road powersports events across the United States. His team consistently brings a level of professionalism to these functions that elevates the experience and allows us to maximize our time, and ultimately performance while showcasing the product(s) in the best possible position for our U.S. customers. We look forward to collaborating with SPEC PR for decades to come.
ADAM WAHEED
Moto-1.com
