Our News

From client announcements to case studies and agency news, welcome to our blog, the SPECtacle.

Launching new Yamaha e-Bikes!

Yamaha has a couple of awesome new power assist e-Bikes that we’ve been dying to talk about ever since we first heard about them.  I ...
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ALL KIDS BIKE® Taps SPEC PR for Marketing Communications Support in 2022

SPEC Supports Select National and Regional PR, Social Media and Content Creation for the National Movement to Teach Kids to Ride Bikes in Public Schools ...
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As 2021 Comes to a Close

It’s the end of the year, and we’re taking stock of our blessings. We’ve been fortunate again this year to have a thriving business, great ...
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Working With Influential Ambassadors

Working with celebrity athletes is always fun, sometimes challenging, and can provide some cool results if the activation is right. But working with athletes who ...
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Yamaha Bicycles funds the first All Kids Bike program in Santa Barbara as part of their RideSB100 sponsorship!

Donation Made at Ride Santa Barbara 100 Funds Bikes, Curriculum, and Instruction December 07, 2021 09:00 ET | Source: Yamaha Motor Corp., USA CYPRESS, Calif., Dec. 07, ...
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Authentic Activation on the Arizona Peace Trail

We had a ton of fun activations in 2021, but this was one of our favorites. Our task was to create an authentic activation, test ...
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Ride Santa Barbara’s 10-year-anniversary ride sells out!

Strand, Lozoya, Terry, and Tomasich win Gibraltar Challenge; Yamaha Power Assist Bicycles Awards $5,000 All Kids Bike Grant to Harding University Partnership School of Santa ...
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On the road with the California Coast Classic!

Working from the seat of a bicycle isn’t for every agency, but … we’re not the typical flacks! When the Arthritis Foundation needed communications support ...
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Our New Skydio Drone

We went out to test our new Skydio drone, and we came home with what became the anchor shot for a new series of Recreate ...
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Case Studies

Case Studies
Silver Air
Case Studies
Pelican Products
Case Studies
Yamaha Motor Corp., USA
Case Studies
Nebraska Star Beef & Lucky Beef Jerky
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