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Yamaha Bicycles funds the first All Kids Bike program in Santa Barbara as part of their RideSB100 sponsorship!

Donation Made at Ride Santa Barbara 100 Funds Bikes, Curriculum, and Instruction December 07, 2021 09:00 ET | Source: Yamaha Motor Corp., USA CYPRESS, Calif., Dec. 07, 2021 (GLOBE NEWSWIRE) — Yamaha Bicycles, which recently donated $5,000 to fund the first All Kids Bike kindergarten PE program in Santa Barbara, helped students, teachers, and administrators welcome a fleet …

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Ride Santa Barbara’s 10-year-anniversary ride sells out!

Strand, Lozoya, Terry, and Tomasich win Gibraltar Challenge; Yamaha Power Assist Bicycles Awards $5,000 All Kids Bike Grant to Harding University Partnership School of Santa Barbara SANTA BARBARA, Calif. – Oct. 26, 2021 /ENDURANCE SPORTSWIRE/ Ride Santa Barbara 100 (RideSB100), the premier cycling event set on California’s Central Coast, has launched pre-registration for 2022 at a limited …

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Our New Skydio Drone

We went out to test our new Skydio drone, and we came home with what became the anchor shot for a new series of Recreate Responsibly posts on Yamaha’s social media channels. Using visuals to capture attention, we then helped Yamaha craft a compelling message to support this important campaign driving awareness around responsible outdoor …

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Arthritis Foundation’s California Coast Classic Bicycle Tour Presented by Amgen is Back for 2021

$1 Million Fundraising Goal Set for Riders both on the Tour and Riding Remotely SAN FRANCISCO – September 21, 2021 /ENDURANCE SPORTSWIRE/ — The Arthritis Foundation’s California Coast Classic (CCC) Bike Tour presented by Amgen left San Francisco on Saturday morning for its annual 525-mile eight-day bicycle tour to raise $1 million for the Arthritis …

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Yamaha Outdoor Access Initiative and Recreate Responsibly Coalition Partner to Ensure Access to Public Lands for Outdoor Recreation

Collaborative Awareness Campaign Hits on the Need for Stewardship Among Public Land Visitors, Providing Support for Projects via the Yamaha Outdoor Access Initiative August 24, 2021 08:00 ET | Source: Yamaha Motor Corp., USA MARIETTA, Ga., Aug. 24, 2021 (GLOBE NEWSWIRE) — Yamaha Motor Corp., USA, today announces the Yamaha Outdoor Access Initiative (OAI) and the Recreate Responsibly …

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Yamaha Celebrates 4 Million Units Assembled in the USA

Wolverine RMAX2 1000 Side-by-Side Marks Milestone in Yamaha’s U.S. Manufacturing 12 August 2021 15h30 HE | Source: Yamaha Motor Corp., USA MARIETTA, Ga., Aug. 12, 2021 (GLOBE NEWSWIRE) — Yamaha Motor Manufacturing Corporation of America (YMMC) and Yamaha Motor Corp., USA, (YMUS) have reached a historic manufacturing milestone, celebrating the production of 4 million vehicles with the assembly of a …

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Making an Historical Impact

When Yamaha introduced a new level of Side-by-Side, we new we had to take the typical press test drive experience to a whole new level as well. Enter, the iconic Rubicon Trail. One of the most infamous off-road trails in the world, no powersports OEM had attempted to host a press event here before. Challenge …

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