Here’s the challenge: Produce an authentic experiential activation that will blow away your top media AND top customers. Throw in a mix of diverse media (endemic and non-endemic) to broaden your reach, and then run the event out of an epic destination custom built for outdoor adventures. SPEC took this challenge head-on because we live […]
Expanding Reach with Bucket List Activations Read More »
Employees Volunteer Time for Conservation Alongside Southern California Mountains Foundation MARIETTA, Ga. – October 17, 2022 – Yamaha Motor Corp., USA, continues to demonstrate its leadership in the Powersports industry, advocating access to public land for motorized recreation through the Yamaha Outdoor Access Initiative (OAI) and hands-on volunteer efforts by Yamaha employees. Most recently, Yamaha
Yamaha Rehabilitates Popular OHV Area in San Bernardino National Forest Read More »
Yamaha Outdoor Access Initiative Celebrates National Public Lands Day and National Hunting and Fishing Day MARIETTA, Ga. – September 21, 2022 – Yamaha Motor Corp., USA, is encouraging people to get outside and enjoy the outdoors on Saturday, September 24, 2022, in honor of National Public Lands Day and National Hunting and Fishing Day (NHF
Yamaha Pledges $500K, Urges All to Get Outdoors on September 24 Read More »
New Yamaha Grants Aid Public Land Managers, Recreationalists, and Thousands of Kids Nationwide MARIETTA, Ga. – August 25, 2022 – Yamaha Motor Corp., USA, today announces the Yamaha Outdoor Access Initiative (OAI) grant awards totaling $145,175 for the second quarter of 2022 in support of its ongoing mission to protect, improve, and expand access to
Yamaha Continues Investing in the Future for Outdoor Enthusiasts Read More »
It is one of the programs that makes it easy to get up in the morning and do the work we love to do. Back in 2008, the SPEC team helped create and launch The Yamaha Outdoor Access Initiative (OAI) – a program that today has injected more than $5 million dollars into 400 projects
Why beCAUSE Marketing Matters: The Yamaha Outdoor Access Initiative Case Study Read More »
The Rubicon Trail – it’s remote, it’s filled with vehicle-crushing rock climbs, and it’s known as an “expert-only” OHV and Jeep trail. Many have tried to tackle it, and not nearly everyone succeeds at it. How in the world were we supposed to plan a press event ON “the Con”?! Two words come to mind: teamwork
Employees Join The Great Outdoors Fund and Grant Recipient for Georgia Trail-Rehabilitation Project MARIETTA, Ga. – June 2, 2022 – Yamaha Motor Corp., USA, marked the 14th anniversary of the Yamaha Outdoor Access Initiative (OAI) with an employee volunteer event in the Chattahoochee-Oconee National Forest, helping The Great Outdoors Fund fulfill its OAI grant project
Yamaha Honors 14 Years and $5 Million in Outdoor Access Initiative Grants Read More »
https://youtu.be/hzgEDwyuLW4 April 27, 2022 12:06 ET | Source: Strider Sports International Inc. Rapid City, SD, April 27, 2022 (GLOBE NEWSWIRE) — In 2021, All Kids Bike, the nationwide movement on a mission to teach every child in America how to ride a bicycle in kindergarten PE class, received a $30,000 grant from Yamaha Motor Corp, USA’s Outdoor Access Initiative. The
April 22, 2022 Arthritis Foundation Appoints SPEC as Agency of Record for its Leading Annual Fundraiser LOS ANGELES – April 22, 2022 /ENDURANCE SPORTSWIRE/ – The Arthritis Foundation has signed SPEC PR, a public relations agency specializing in outdoor recreation and cycling, to spearhead public relations for its leading annual fundraiser, the California Coast Classic Bicycle
