The Rubicon Trail – it’s remote, it’s filled with vehicle-crushing rock climbs, and it’s known as an “expert-only” OHV and Jeep trail. Many have tried to tackle it, and not nearly everyone succeeds at it. How in the world were we supposed to plan a press event ON “the Con”?! Two words come to mind: teamwork …
Employees Join The Great Outdoors Fund and Grant Recipient for Georgia Trail-Rehabilitation Project MARIETTA, Ga. – June 2, 2022 – Yamaha Motor Corp., USA, marked the 14th anniversary of the Yamaha Outdoor Access Initiative (OAI) with an employee volunteer event in the Chattahoochee-Oconee National Forest, helping The Great Outdoors Fund fulfill its OAI grant project …
Yamaha Honors 14 Years and $5 Million in Outdoor Access Initiative Grants Read More »
https://youtu.be/hzgEDwyuLW4 April 27, 2022 12:06 ET | Source: Strider Sports International Inc. Rapid City, SD, April 27, 2022 (GLOBE NEWSWIRE) — In 2021, All Kids Bike, the nationwide movement on a mission to teach every child in America how to ride a bicycle in kindergarten PE class, received a $30,000 grant from Yamaha Motor Corp, USA’s Outdoor Access Initiative. The …
April 22, 2022 Arthritis Foundation Appoints SPEC as Agency of Record for its Leading Annual Fundraiser LOS ANGELES – April 22, 2022 /ENDURANCE SPORTSWIRE/ – The Arthritis Foundation has signed SPEC PR, a public relations agency specializing in outdoor recreation and cycling, to spearhead public relations for its leading annual fundraiser, the California Coast Classic Bicycle …
SPEC PR and our group of storytellers passionate about outdoor recreation are excited to officially join the Motorcycle Industry Council (MIC). https://www.mic.org/ While we’ve been involved with the MIC for years through our clients like Yamaha, we decided it was time to step up and get officially and directly invested. Not only does SPEC share …
New Wabash RT Gravel Adventure Model and CrossCore RC Fitness Commuter Feature All-New Drive Unit, Integrated Batteries, and 28-mph Class 3 Pedal Assist Cypress, Calif. – March 3, 2022 – Yamaha Motor Corp., USA, the pioneering brand in electric bicycles, is introducing two all-new, class 3, power assist bicycles: the Wabash RT and the CrossCore RC, e-Bikes built from the ground up with …
Yamaha Bicycles Introduces Two New e-Bikes for the U.S. Market Read More »
Yamaha has a couple of awesome new power assist e-Bikes that we’ve been dying to talk about ever since we first heard about them. I like to say, as PR professionals, that we don’t tell secrets unless somebody pays us. It’s my “funny” way of agreeing to NDAs when we need to talk top secret …
SPEC Supports Select National and Regional PR, Social Media and Content Creation for the National Movement to Teach Kids to Ride Bikes in Public Schools February 15, 2022 – Rapid City, S.D. /ENDURANCE SPORTSWIRE ALL KIDS BIKE® a nationwide movement of the Strider Education Foundation, and SPEC PR, a public relations agency specializing in outdoor recreation, have …
ALL KIDS BIKE® Taps SPEC PR for Marketing Communications Support in 2022 Read More »
It’s the end of the year, and we’re taking stock of our blessings. We’ve been fortunate again this year to have a thriving business, great clients, and the opportunity to support important causes from World Bicycle Relief to the Arthritis Foundation’s California Coast Classic and All Kids Bike. And just as we’ve done for the …
