April 22, 2022 Arthritis Foundation Appoints SPEC as Agency of Record for its Leading Annual Fundraiser LOS ANGELES – April 22, 2022 /ENDURANCE SPORTSWIRE/ – The Arthritis Foundation has signed SPEC PR, a public relations agency specializing in outdoor recreation and cycling, to spearhead public relations for its leading annual fundraiser, the California Coast Classic Bicycle […]
SPEC PR and our group of storytellers passionate about outdoor recreation are excited to officially join the Motorcycle Industry Council (MIC). https://www.mic.org/ While we’ve been involved with the MIC for years through our clients like Yamaha, we decided it was time to step up and get officially and directly invested. Not only does SPEC share
Joining the Motorcycle Industry Council  Read More »
New Wabash RT Gravel Adventure Model and CrossCore RC Fitness Commuter Feature All-New Drive Unit, Integrated Batteries, and 28-mph Class 3 Pedal Assist Cypress, Calif. – March 3, 2022 – Yamaha Motor Corp., USA, the pioneering brand in electric bicycles, is introducing two all-new, class 3, power assist bicycles: the Wabash RT and the CrossCore RC, e-Bikes built from the ground up with
Yamaha Bicycles Introduces Two New e-Bikes for the U.S. Market Read More »
Yamaha has a couple of awesome new power assist e-Bikes that we’ve been dying to talk about ever since we first heard about them. I like to say, as PR professionals, that we don’t tell secrets unless somebody pays us. It’s my “funny” way of agreeing to NDAs when we need to talk top secret
Launching new Yamaha e-Bikes! Read More »
SPEC Supports Select National and Regional PR, Social Media and Content Creation for the National Movement to Teach Kids to Ride Bikes in Public Schools February 15, 2022 – Rapid City, S.D. /ENDURANCE SPORTSWIRE ALL KIDS BIKE® a nationwide movement of the Strider Education Foundation, and SPEC PR, a public relations agency specializing in outdoor recreation, have
ALL KIDS BIKE® Taps SPEC PR for Marketing Communications Support in 2022 Read More »
It’s the end of the year, and we’re taking stock of our blessings. We’ve been fortunate again this year to have a thriving business, great clients, and the opportunity to support important causes from World Bicycle Relief to the Arthritis Foundation’s California Coast Classic and All Kids Bike. And just as we’ve done for the
As 2021 Comes to a Close Read More »
Working with celebrity athletes is always fun, sometimes challenging, and can provide some cool results if the activation is right. But working with athletes who are teaching their kids life skills is another story all together. We were super stoked to spend the day at the track with a moto legend walking his kids through
Working With Influential Ambassadors Read More »
Developing and dialing in your message is critical to clear, concise communication. Part of our work with Silver Air included drilling down to the essence of their core messages. Getting laser focused on what was most important to them … and their clients. And crafting messages that resonated. The next step is getting that message out, and we helped do this through targeted and consistent industry and consumer media relations landing news and feature editorial coverage and putting them on the digital (and print) media map.
Outdoor recreation is our sweet spot, and that’s where we’ve worked with Pelican. When they called asking about reaching the hook/bullet and off-road consumer segments, we dove right in.
