• Cause Marketing: A Millennial’s Take

    By on February 25, 2017

    Millennials are quickly taking over the world – now outnumbering the former largest generation, the Baby Boomers, by half...

  • SHOT Show Tips

    By on January 24, 2017

    We’re just back from SHOT Show, the Outdoor industry’s biggest annual event and fifth largest in Las Vegas each...

  • 5 Key Ways to Engage Your Social Media Fans

    By on January 10, 2017

    Chances are, you have social media accounts. You may have just started them or been working on them for...

  • The Rise of Sponsored Content!

    By on January 2, 2017

    Welcome to the SPEC PR blog, where we’ll try to inform and engage on topics relating to PR and...