Our News
From client announcements to case studies and agency news,
welcome to our blog, the SPECtacle.
Why beCAUSE Marketing Matters: The Yamaha Outdoor Access Initiative Case Study
It is one of the programs that makes it easy to get up in the morning and do the work we love to do. Back ...
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Rubicon SPEC
The Rubicon Trail – it’s remote, it’s filled with vehicle-crushing rock climbs, and it’s known as an “expert-only” OHV and Jeep trail. Many have tried to ...
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Yamaha Honors 14 Years and $5 Million in Outdoor Access Initiative Grants
Employees Join The Great Outdoors Fund and Grant Recipient for Georgia Trail-Rehabilitation Project MARIETTA, Ga. – June 2, 2022 – Yamaha Motor Corp., USA, marked ...
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ALL KIDS BIKE WRAPS SIXTH SCHOOL DELIVERY COMPLETING YAMAHA’S 2021 OUTDOOR ACCESS INITIATIVE GRANT
https://youtu.be/hzgEDwyuLW4 April 27, 2022 12:06 ET | Source: Strider Sports International Inc. Rapid City, SD, April 27, 2022 (GLOBE NEWSWIRE) — In 2021, All Kids Bike, the nationwide ...
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SPEC PR Joins 2022 California Coast Classic Bicycle Tour + Arthritis Challenge Experience, Presented by Amgen
April 22, 2022 Arthritis Foundation Appoints SPEC as Agency of Record for its Leading Annual Fundraiser LOS ANGELES – April 22, 2022 /ENDURANCE SPORTSWIRE/ ...
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Joining the Motorcycle Industry Council 
SPEC PR and our group of storytellers passionate about outdoor recreation are excited to officially join the Motorcycle Industry Council (MIC). https://www.mic.org/ While we’ve been ...
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Yamaha Bicycles Introduces Two New e-Bikes for the U.S. Market
New Wabash RT Gravel Adventure Model and CrossCore RC Fitness Commuter Feature All-New Drive Unit, Integrated Batteries, and 28-mph Class 3 Pedal Assist Cypress, Calif. – March 3, ...
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Launching new Yamaha e-Bikes!
Yamaha has a couple of awesome new power assist e-Bikes that we’ve been dying to talk about ever since we first heard about them. I ...
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