Our News
From client announcements to case studies and agency news,
welcome to our blog, the SPECtacle.
The Evolving Impact of SEO vs AEO and GEO on PR
For the first time in over 10 years, Google’s market share in online search fell below 90%, while AI usage has increased 233% this year ...
Read More →
Sharing SPEC at the Arkansas Global Cycling Accelerator
What do startups know about PR in 2025? Some know more than you think, and others are eager to learn. We had the pleasure of ...
Read More →
Cardo Systems Taps SPEC PR to Drive Awareness in Off-Road Vehicle Market
SPEC Named Agency of Record Focused on Side-by-Side, ATV, and Snowmobile Segments Feb. 4, 2025 – PLANO, Texas – Cardo Systems, the global leader in ...
Read More →
North to Alaska!
Not a desk job! We didn’t email this one in. When your client says they want to host an adventure in Alaska, you show up ...
Read More →
We’re Headed for the Hills!
The Arthritis Foundation has launched an all-new bike tour fundraiser in the Southeastern cycling mecca of the Carolinas. From Asheville to Greenville, we’ll be chasing riders ...
Read More →
Making Memories (and Reels) with Yamaha at Taylor Park, Colorado
Big team effort in Colorado this summer, as we hosted two waves of top media, along with two more waves of lucky Yamaha fans to ...
Read More →
Continuing the Tradition in the San Bernardino National Forest
We’ve had the honor and privilege of helping to organize and host Yamaha’s annual employee volunteer trail clean up event for over 15 years. Coordinating ...
Read More →
The California Coast Classic Raises its Fundraising Goal for 2024
We’re super excited to back in action with the Arthritis Foundation and its flagship fundraiser, the California Coast Classic. You’ll find us chasing their 250 ...
Read More →
Go outside. Wander. Be curious.
We love this recent quick read from Axios. We believe in the power of the outdoors. The health benefits: Physical and psychological. Go outside. Take a long ...
Read More →