Our News
From client announcements to case studies and agency news,
welcome to our blog, the SPECtacle.
The SPEC Sheet: “LIFE’S A GREAT PRIVILEGE.” – BEAR GRYLLS
I’m back in Georgia while I write this intro. I was born in Georgia, and I have family in Georgia, but these days it’s usually ...
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IT’S NOT WHAT YOU THINK, IT’S WHAT YOU DO.
We’ll kick off 2026 with a summary of an old philosophy: “It’s not what you think, it’s what you do” that really matters. As we ...
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The SPEC Sheet: Am I Making This Different, or Am I Making This Better?
Welcome to The SPEC Sheet, created to share PR insights, trends, news, and inspiration with friends, colleagues, and acquaintances. We promise to keep it pragmatic, ...
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SPEC Team Helps Host Yamaha’s Annual Public Lands Day Volunteer Project
SPEC has been involved in Yamaha’s Outdoor Access Initiative (OAI) [hyperlink: https://yamahaoai.com] since its inception more than 15 years ago, and one of the highlights ...
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Touring the California Coast with the Arthritis Foundation
Story: Experiential shows up in many ways these days, and we’re bullish on people’s need to get outside now more than ever. For SPEC, this ...
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The Evolving Impact of SEO vs AEO and GEO on PR
For the first time in over 10 years, Google’s market share in online search fell below 90%, while AI usage has increased 233% this year ...
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Sharing SPEC at the Arkansas Global Cycling Accelerator
What do startups know about PR in 2025? Some know more than you think, and others are eager to learn. We had the pleasure of ...
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Cardo Systems Taps SPEC PR to Drive Awareness in Off-Road Vehicle Market
SPEC Named Agency of Record Focused on Side-by-Side, ATV, and Snowmobile Segments Feb. 4, 2025 – PLANO, Texas – Cardo Systems, the global leader in ...
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North to Alaska!
Not a desk job! We didn’t email this one in. When your client says they want to host an adventure in Alaska, you show up ...
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