Cardo Systems Taps SPEC PR to Drive Awareness in Off-Road Vehicle Market

SPEC Named Agency of Record Focused on Side-by-Side, ATV, and Snowmobile Segments

Feb. 4, 2025 – PLANO, Texas – Cardo Systems, the global leader in wireless communication systems for powersports, has partnered with SPEC PR, a premier public relations agency specializing in outdoor and off-road recreation, to expand its public relations and marketing communications efforts specific to the off-road vehicle (ORV) segment.

“We see a great opportunity in the ORV space where friends and families can use our products and technology to communicate better, listen to music, and generally have a more comfortable and fun experience, just like motorcyclists have been doing for years,” said Liat Sade Lavan, Cardo’s Head of ORV. “SPEC’s proven track record in the ORV space makes them the ideal partner to help us amplify our message and connect with off-road enthusiasts.”

Focusing on Cardo’s growth in popular off-road vehicle segments like Side-by-Sides, ATVs and snowmobiles, SPEC will collaborate with Cardo’s expanding ORV department to build relationships with and raise awareness among key media, industry stakeholders, and powersports enthusiasts. The agency’s key responsibilities will include serving as a primary media contact and facilitating public relations activities, creating authentic content, supporting Cardo’s activations at consumer events, and developing strategic marketing partnerships.

“The Cardo team has built an amazing brand around category-leading products and technology that improve every ride and inspire people to spend more time outdoors, which maps to our expertise and agency values,” said Van Holmes, SPEC PR partner. “Cardo’s Packtalk Edge ORV and Packtalk Edgephones are wireless, tough, comfortable, and have great connectivity and audio. We believe Cardo is poised to make significant strides in the ORV segment, and we’re excited to help them connect with new customers and solidify their position as a leader in the market.”

“Cardo is an innovation-driven company, and while we expand our ORV marketing team, we are also focused on developing more products specifically dedicated to this market,” Liat Sade Lavan said.

Cardo is synonymous with innovation and quality in wireless communication, earning the trust of powersports enthusiasts worldwide. Designed to operate seamlessly even in the toughest environments, Cardo’s cutting-edge Dynamic Mesh intercom system provides crystal-clear, uninterrupted, and cellular-free Bluetooth connectivity. With an IP67 waterproof design, Cardo products thrive in sand, dust, mud, and snow, ensuring reliability no matter the conditions. Whether communicating within a multipassenger vehicle or between separate rides, Cardo delivers exceptional, high-quality audio powered by JBL sound.

For more information about Cardo Systems and its lineup of ORV products, visit www.cardosystems.com. To learn more about SPEC PR, visit www.specpr.com.

About Cardo Systems

Cardo Systems is a provider of cutting-edge devices and application services for powersports and outdoor enthusiasts. After pioneering the world’s first Bluetooth-based wireless intercom headset in 2004, Cardo has been responsible for many industry innovations that have revolutionized communication, pushed technological boundaries, and enhanced user safety. In 2025, Cardo is proudly marking a decade since launching mesh connectivity into the communications industry with its innovative ‘Dynamic Mesh Communication’. Now sold in over 100 countries and enjoyed by motorcyclists, ORV riders and drivers, snowmobilers, snow skiers, snowboarders, and other outdoor enthusiasts, Cardo is proud to be the world’s leading communication device for people in motion.

About SPEC PR

SPEC is a public relations and marketing communications agency specializing in outdoor recreation. Celebrating its 10th anniversary in 2025, SPEC’s mission is to inspire people to spend more time outdoors. The agency’s core capabilities include strategic communications, media relations, experiential marketing and events, social media marketing and advertising, content creation and developing marketing partnerships.

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