Developing and dialing in your message is critical to clear, concise communication. Part of our work with Silver Air included drilling down to the essence of their core messages. Getting laser focused on what was most important to them … and their clients. And crafting messages that resonated. The next step is getting that message out, and we helped do this through targeted and consistent industry and consumer media relations landing news and feature editorial coverage and putting them on the digital (and print) media map.
Sometimes the shortest distance is still a straight line, and for Nebraska Star Beef that Iine meant selling direct to consumers through their own website. By improving messaging and branding, connecting consistent social media and email campaigns, and placing targeted editorial, we helped our friends in Nebraska (who happen to have AMAZING steaks and jerky) double online sales in our first year working together. Period.