Yamaha Outdoor Access Initiative Celebrates National Public Lands Day and National Hunting and Fishing Day MARIETTA, Ga. – September 21, 2022 – Yamaha Motor Corp., USA, is encouraging people to get outside and enjoy the outdoors on Saturday, September 24, 2022, in honor of National Public Lands Day and National Hunting and Fishing Day (NHF […]
Yamaha Pledges $500K, Urges All to Get Outdoors on September 24 Read More »
New Yamaha Grants Aid Public Land Managers, Recreationalists, and Thousands of Kids Nationwide MARIETTA, Ga. – August 25, 2022 – Yamaha Motor Corp., USA, today announces the Yamaha Outdoor Access Initiative (OAI) grant awards totaling $145,175 for the second quarter of 2022 in support of its ongoing mission to protect, improve, and expand access to
Yamaha Continues Investing in the Future for Outdoor Enthusiasts Read More »
It is one of the programs that makes it easy to get up in the morning and do the work we love to do. Back in 2008, the SPEC team helped create and launch The Yamaha Outdoor Access Initiative (OAI) – a program that today has injected more than $5 million dollars into 400 projects
Why beCAUSE Marketing Matters: The Yamaha Outdoor Access Initiative Case Study Read More »
The Rubicon Trail – it’s remote, it’s filled with vehicle-crushing rock climbs, and it’s known as an “expert-only” OHV and Jeep trail. Many have tried to tackle it, and not nearly everyone succeeds at it. How in the world were we supposed to plan a press event ON “the Con”?! Two words come to mind: teamwork
Employees Join The Great Outdoors Fund and Grant Recipient for Georgia Trail-Rehabilitation Project MARIETTA, Ga. – June 2, 2022 – Yamaha Motor Corp., USA, marked the 14th anniversary of the Yamaha Outdoor Access Initiative (OAI) with an employee volunteer event in the Chattahoochee-Oconee National Forest, helping The Great Outdoors Fund fulfill its OAI grant project
Yamaha Honors 14 Years and $5 Million in Outdoor Access Initiative Grants Read More »
https://youtu.be/hzgEDwyuLW4 April 27, 2022 12:06 ET | Source: Strider Sports International Inc. Rapid City, SD, April 27, 2022 (GLOBE NEWSWIRE) — In 2021, All Kids Bike, the nationwide movement on a mission to teach every child in America how to ride a bicycle in kindergarten PE class, received a $30,000 grant from Yamaha Motor Corp, USA’s Outdoor Access Initiative. The
April 22, 2022 Arthritis Foundation Appoints SPEC as Agency of Record for its Leading Annual Fundraiser LOS ANGELES – April 22, 2022 /ENDURANCE SPORTSWIRE/ – The Arthritis Foundation has signed SPEC PR, a public relations agency specializing in outdoor recreation and cycling, to spearhead public relations for its leading annual fundraiser, the California Coast Classic Bicycle
SPEC PR and our group of storytellers passionate about outdoor recreation are excited to officially join the Motorcycle Industry Council (MIC). https://www.mic.org/ While we’ve been involved with the MIC for years through our clients like Yamaha, we decided it was time to step up and get officially and directly invested. Not only does SPEC share
Joining the Motorcycle Industry Council  Read More »
New Wabash RT Gravel Adventure Model and CrossCore RC Fitness Commuter Feature All-New Drive Unit, Integrated Batteries, and 28-mph Class 3 Pedal Assist Cypress, Calif. – March 3, 2022 – Yamaha Motor Corp., USA, the pioneering brand in electric bicycles, is introducing two all-new, class 3, power assist bicycles: the Wabash RT and the CrossCore RC, e-Bikes built from the ground up with
Yamaha Bicycles Introduces Two New e-Bikes for the U.S. Market Read More »