News

SPEC has been involved in Yamaha’s Outdoor Access Initiative (OAI) [hyperlink: https://yamahaoai.com] since its inception more than 15 years ago, and one of the highlights is the annual Yamaha employee volunteer project that we’re fortunate to help organize host each year. This September 27, on National Public Lands Day, our team gathered with more than […]

Story: Experiential shows up in many ways these days, and we’re bullish on people’s need to get outside now more than ever. For SPEC, this can look like an off-roading or overlanding trip giving journalists a chance to test ride new vehicles or other products. It can mean riding ATVs through the Rockies as fall

For the first time in over 10 years, Google’s market share in online search fell below 90%, while AI usage has increased 233% this year according to a SalesForce study. These are just a few signals of a larger trend of people moving away from traditional online searches towards AI platforms to get answers. Similar

What do startups know about PR in 2025? Some know more than you think, and others are eager to learn. We had the pleasure of meeting some of the cycling industry’s most promising startups at the Arkansas Global Cycling Accelerator, and sharing some of our thoughts on the evolving world of PR. From media relations

SPEC Named Agency of Record Focused on Side-by-Side, ATV, and Snowmobile Segments Feb. 4, 2025 – PLANO, Texas – Cardo Systems, the global leader in wireless communication systems for powersports, has partnered with SPEC PR, a premier public relations agency specializing in outdoor and off-road recreation, to expand its public relations and marketing communications efforts

Not a desk job! We didn’t email this one in. When your client says they want to host an adventure in Alaska, you show up to make sure “Is” are dotted, the “Ts” are crossed, and the hooks are sharp! Read Article:North to Alaska! 

The Arthritis Foundation has launched an all-new bike tour fundraiser in the Southeastern cycling mecca of the Carolinas. From Asheville to Greenville, we’ll be chasing riders (and sponsors) for this all-new amazing event. Check it out, and give us a shout if you’d like to learn more!  Read Article:We’re Headed for the Hills!

Big team effort in Colorado this summer, as we hosted two waves of top media, along with two more waves of lucky Yamaha fans to a VIP experiential activation in the Rockies. From planning to production, riding and shooting, cooking and coordinating, the SPEC crew was all in for this amazing adventure.  Read Article: Making

We’ve had the honor and privilege of helping to organize and host Yamaha’s annual employee volunteer trail clean up event for over 15 years. Coordinating with Yamaha and the Southern California Mountains Foundation is a pleasure and work we can all be proud of. beCause marketing at its best. Good on you, Yamaha! And thanks

We’re super excited to back in action with the Arthritis Foundation and its flagship fundraiser, the California Coast Classic. You’ll find us chasing their 250 riders down the California Coast this fall, but in the meantime we’ll be working to raise awareness around their latest fundraising efforts. Come ride with us!  The California Coast Classic Raises