News

For the first time in over 10 years, Google’s market share in online search fell below 90%, while AI usage has increased 233% this year according to a SalesForce study. These are just a few signals of a larger trend of people moving away from traditional online searches towards AI platforms to get answers. Similar […]

What do startups know about PR in 2025? Some know more than you think, and others are eager to learn. We had the pleasure of meeting some of the cycling industry’s most promising startups at the Arkansas Global Cycling Accelerator, and sharing some of our thoughts on the evolving world of PR. From media relations

SPEC Named Agency of Record Focused on Side-by-Side, ATV, and Snowmobile Segments Feb. 4, 2025 – PLANO, Texas – Cardo Systems, the global leader in wireless communication systems for powersports, has partnered with SPEC PR, a premier public relations agency specializing in outdoor and off-road recreation, to expand its public relations and marketing communications efforts

Not a desk job! We didn’t email this one in. When your client says they want to host an adventure in Alaska, you show up to make sure “Is” are dotted, the “Ts” are crossed, and the hooks are sharp! Read Article:North to Alaska! 

The Arthritis Foundation has launched an all-new bike tour fundraiser in the Southeastern cycling mecca of the Carolinas. From Asheville to Greenville, we’ll be chasing riders (and sponsors) for this all-new amazing event. Check it out, and give us a shout if you’d like to learn more!  Read Article:We’re Headed for the Hills!

Big team effort in Colorado this summer, as we hosted two waves of top media, along with two more waves of lucky Yamaha fans to a VIP experiential activation in the Rockies. From planning to production, riding and shooting, cooking and coordinating, the SPEC crew was all in for this amazing adventure.  Read Article: Making

We’ve had the honor and privilege of helping to organize and host Yamaha’s annual employee volunteer trail clean up event for over 15 years. Coordinating with Yamaha and the Southern California Mountains Foundation is a pleasure and work we can all be proud of. beCause marketing at its best. Good on you, Yamaha! And thanks

We’re super excited to back in action with the Arthritis Foundation and its flagship fundraiser, the California Coast Classic. You’ll find us chasing their 250 riders down the California Coast this fall, but in the meantime we’ll be working to raise awareness around their latest fundraising efforts. Come ride with us!  The California Coast Classic Raises

We love this recent quick read from Axios. We believe in the power of the outdoors. The health benefits: Physical and psychological. Go outside. Take a long trip, or take a short walk. Go solo, or with a friend or loved one. Get out of your chair, off your couch, out of your head, put down your phone,

Award-winning Program has Provided Longstanding Support for Safe, Responsible Recreation and Open, Sustainable Access Yamaha Bicycles is joining the Yamaha Outdoor Access Initiative (OAI). These are two of our favorite things.  We have worked on the Yamaha OAI program since its inception. For 15 years, we’ve helped shepard this program that has now invested more than $6