What do startups know about PR in 2025? Some know more than you think, and others are eager to learn.
We had the pleasure of meeting some of the cycling industry’s most promising startups at the Arkansas Global Cycling Accelerator, and sharing some of our thoughts on the evolving world of PR. From media relations to experiential, affiliate marketing and social media, we had some great conversations during our presentation, and then the script was flipped as they presented in front of potential investors at an evening speed round.
Facts:
- PR is strategy, brand communications & messaging, media training and more
- PR is pitching, relationship building, understanding the media landscape, working the long game
- PR is the strategic cultivation of a brand’s reputation and positioning
- PR is a year-round effort to craft narratives and build impact
- PR is multidisciplinary
It’s always great to learn about new trends, brands, and tech, and of course we love sharing some of our own advice on what’s new in PR. If you ever have questions, give us a shout.
In the meantime, check out these smart and driven founders and creators redefining disruption in the cycling industry.
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