Making an Historical Impact

When Yamaha introduced a new level of Side-by-Side, we new we had to take the typical press test drive experience to a whole new level as well. Enter, the iconic Rubicon Trail. One of the most infamous off-road trails in the world, no powersports OEM had attempted to host a press event here before. Challenge accepted. Hand-in-hand with our partners at Yamaha, we produced an epic adventure beyond expectations. The ride was unprecedented, the campsite was cozy, the adventure unforgettable, and the results unquestionable.

Want to see more? Check out our own Casey Cordeiro reporting from the trail …


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