Joining the Motorcycle Industry Council 

SPEC PR and our group of storytellers passionate about outdoor recreation are excited to officially join the Motorcycle Industry Council (MIC).

While we’ve been involved with the MIC for years through our clients like Yamaha, we decided it was time to step up and get officially and directly invested.

Not only does SPEC share common threads with the MIC’s mentorship and leadership programs, but we want to help this organization continue to preserve, protect, and promote the motorcycle industry in the best ways possible.

We appreciate what the MIC is doing to empower new riders with the tools needed to confidently purchase and learn about their new motorcycle, and we love the programs that the MIC develops and promotes for smart, safe, and sustainable riding.

So if you’re into moto but haven’t checked out what the MIC is doing to promote the industry and attract new riders, we say go check them out – and give us a call if you’d like to learn more. We’re happy to fill you in!


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