Outdoor recreation is our sweet spot, and that’s where we’ve worked with Pelican. When they called asking about reaching the hook/bullet and off-road consumer segments, we dove right in.
MEDIA RELATIONS
We drive awareness, education, and conversions for new products. From hunting and camping to overlanding and offroad, combining Pelican’s amazing brand and product reputation with some SPEC media relations hustle produced serious results and ROI.
We carried cases to hunts, and organized media events at shows like Outdoor Retailer, ATA and SHOT Show to land the brand and products in the hands of the most influential and targeted media earning quality coverage across various enthusiast segments.
CONTENT CREATION
While connecting Pelican with key media to extend awareness and educate consumers on their brand messages, we were also creating lifestyle content in the field for Pelican’s own channels.
We carried our Pelican cases into the worlds of moto, hunting, fishing, camping, and even in our own backyards, often times setting up partner media events to feature multiple clients simultaneously, and shooting photos for our clients to use in their own social media and digital marketing efforts including marketing email, website and social media.
Next Project Arthritis Foundation Cycling Experience
TESTIMONIALS/QUOTES
Real Words. Real Results.
SPEC PR continues to be a valued partner and asset for our brand and overall business success. The entire SPEC team remains wholly invested in learning as much as they can about customers and what motivates them. Demonstrating excellent attention to detail and a low-pressure yet effective communication style, SPEC has played a vital role in helping to create and implement innovative ways to help us stand out amongst our competition.
STEVE NESSL
Yamaha Motor Corp. USA
Motorsports Marketing Director
SPEC PR's excellent industry and social media influencer relationships in outdoors and moto drove impression metrics and bottom line results. During my time as Director of Marketing for Pelican Products, we hired SPEC to help us launch new products, promote the Pelican brand, and support existing product lines to various outdoor recreation segments. They secured earned editorial placements in top tier media outlets, produced authentic social media content for our own channels, and spearheaded the development of brand partnerships with other leading outdoor brands to help us expand our reach strategically and efficiently, while helping us sell out of several new product lines at launch.
JENNIFER LIM
Marketing Professional and Past Director of Consumer Marketing at Pelican Products
Over the years, we have worked with Mr. Holmes and the SPEC PR team at various on- and off-road powersports events across the United States. His team consistently brings a level of professionalism to these functions that elevates the experience and allows us to maximize our time, and ultimately performance while showcasing the product(s) in the best possible position for our U.S. customers. We look forward to collaborating with SPEC PR for decades to come.
ADAM WAHEED
Moto-1.com
