For more than a decade, SPEC has been AOR for Yamaha Motor USA supporting all motorsports product lines, corporate communications, Yamaha Motor Finance, and even Yamana Motor Ventures. Tapping our range of strategic and tactical communications capabilities, we’ve managed decades-long and award-winning thought leadership programs and countless high profile product launches.
MEDIA RELATIONS
Need to present your product, brand, message to the world (or, maybe just part of it)? A smart and strategic media launch can be a solid tactic. We’ve supported various Yamaha product and initiative launches by creating, coordinating and hosting our own national and global press events and by leveraging consumer and industry trade show opportunities. High level strategy to hands on activation. SPEC’s media relations expertise is deep and dedicated.
EXPERIENTIAL ACTIVATIONS
The most effective marketing has always been word of mouth, and one of the best ways to inspire your community of customers to talk about you is to engage them directly. Onsite, in person, outside, in camp, on the trail, or at the track. From providing strategic counsel to grilling burgers at consumer events, our team has been activating with Yamaha’s Experiential team for years engaging with fans in person while extending that reach by sharing creative stories through mass media channels.
CONTENT CREATION
Photo, video, copywriting. We’ve created content for Yamaha’s various public-facing communications channels for years. Now more than ever, our professional production teams collaborating with premier content creators are producing consistent content for editorial, social media and content marketing.
BECAUSE MARKETING
How many agencies do you know that have helped create, launch and grow a decade-long thought leadership program rooted deep in authentic messaging and extending far beyond your typical PR campaign? (Spoiler: We’re one of them.) This is heady, immersive stuff that requires wisdom and dedication along with adaptive thinking and the ability to grow with your customer base. And we don’t just get it, we do it, and we dig it.
Next Project Pelican Products
TESTIMONIALS/QUOTES
Real Words. Real Results.
SPEC PR continues to be a valued partner and asset for our brand and overall business success. The entire SPEC team remains wholly invested in learning as much as they can about customers and what motivates them. Demonstrating excellent attention to detail and a low-pressure yet effective communication style, SPEC has played a vital role in helping to create and implement innovative ways to help us stand out amongst our competition.
STEVE NESSL
Yamaha Motor Corp. USA
Motorsports Marketing Director
SPEC PR's excellent industry and social media influencer relationships in outdoors and moto drove impression metrics and bottom line results. During my time as Director of Marketing for Pelican Products, we hired SPEC to help us launch new products, promote the Pelican brand, and support existing product lines to various outdoor recreation segments. They secured earned editorial placements in top tier media outlets, produced authentic social media content for our own channels, and spearheaded the development of brand partnerships with other leading outdoor brands to help us expand our reach strategically and efficiently, while helping us sell out of several new product lines at launch.
JENNIFER LIM
Marketing Professional and Past Director of Consumer Marketing at Pelican Products
Over the years, we have worked with Mr. Holmes and the SPEC PR team at various on- and off-road powersports events across the United States. His team consistently brings a level of professionalism to these functions that elevates the experience and allows us to maximize our time, and ultimately performance while showcasing the product(s) in the best possible position for our U.S. customers. We look forward to collaborating with SPEC PR for decades to come.
ADAM WAHEED
Moto-1.com
