ABOUT SPEC
SPEC - Strategic, Pragmatic,
Effective Communications
ABOUT
US
For over a decade, SPEC has partnered with select brands across the Outdoor Recreation industry to differentiate and grow their businesses through Strategic, Pragmatic, Effective Communications.
OUR
MISSION
Harness our expertise and passion to inspire outdoor experiences while empowering clients to differentiate and grow through strategic communications and creative storytelling.
OUR
VISION
To create a premier agency that provides maximum value to clients, while maintaining profitability and an excellent work environment for our team.
TRUSTED BY LEADING BRANDS
THE SPEC DIFFERENCE
GUIDING PRINCIPLES
01 Solve Problems
We lead with solutions and bring thoughtful responses to problems for our team and clients.
02 Get Results
Our job is not in the tactics, but in the results. Our worth isn't in hours worked, but in the value of our work product. We trust each other to pull our weight, and we deliver results.
03 Focus
In our fast-paced, evolving industry, discipline and focus on priorities is critical to survival and success. We focus on success for both our clients and our own business.
04 Build Relationships
We prioritize real, long-term, mutually beneficial human relationships. The moment our business becomes transactional, it becomes commoditized. We are not commodities, but strategic and creative communicators who depend on long-term relationships with real people.
05 Be Curious
Curiosity drives us to seek new learning, opportunities, and adventures to stay on top of our dynamic industry—for our own business and for our clients. We ask questions, we do research, and we wonder.
06 Lead by Example
We share our expertise to differentiate and grow both our own business and our clients’. We don't wall our gardens or hoard knowledge to "protect" ourselves.
07 Commit to Profitability
We can't do good if we can't stay in business. Profitable growth establishes a stable and sustainable foundation for learning and innovation, benefiting our business and our clients.
08 Prioritize Outdoor Experiences
Our mission to inspire outdoor experiences starts with us. By practicing what we preach, we're better positioned to do our best work. Real experiences—the sunrise, the fist bump, the podium finish—will never be replaced by a press release, a reel, or a bot.
ABOUT US
OUR TEAM
