From top of funnel awareness to bottom funnel conversion and the return loop of community building and advocacy, we’re proud to bring our combined passions of strategic communications and cycling to support the Arthritis Foundation Cycling Experience events since 2022.
EMAIL MARKETING
Does your email marketing consistently capture 50% open rates? Crafting compelling messages month over month, year over year, requires an intimate relationship with a clients’ message, tone, voice, and audience, combined with creative writing and a strategic perspective that influences image selection and cadence. SPEC has enjoyed the opportunity to manage and implement AFCE’s email marketing campaigns from day one, and if you ask us, we’re just getting started.
SOCIAL MEDIA
Launching a new social channel is easy. Building an authentic and engaged community is hard. We’ve worked with the AFCE team to capture their voice and leverage our expertise to do both, while leading organic campaigns as well as high ROI paid lead gen and conversion campaigns. How to break through the noise in today’s overcrowded social spaces? By understanding trends, following algorithms, and getting super creative.
MEDIA RELATIONS
From endemic cycling outlets to major market TV news, we’ve raised awareness for AFCE events through earned media year over year. Part creative storytelling, part old fashioned hustle, our media relations activities with AFCE have garnered millions of impressions supporting rider and sponsor acquisition goals.
COMMUNITY RELATIONS AND EXPERIENTIAL SUPPORT
Ride the California Coast Classic or Carolina Hills Class, and you’ll see SPEC onsite. Chasing the tour from start to finish, managing media revelations and content creation projects, while engaging directly with the amazing community of riders. Yes, we lead with strategic and tactical communications, but we’ve stopped to help riders with flats and snacks as well, always keeping the rider experience top of mind, because we know that their experience is what feeds our stories.
TESTIMONIALS/QUOTES
Real Words. Real Results.
SPEC PR continues to be a valued partner and asset for our brand and overall business success. The entire SPEC team remains wholly invested in learning as much as they can about customers and what motivates them. Demonstrating excellent attention to detail and a low-pressure yet effective communication style, SPEC has played a vital role in helping to create and implement innovative ways to help us stand out amongst our competition.
STEVE NESSL
Yamaha Motor Corp. USA
Motorsports Marketing Director
SPEC PR's excellent industry and social media influencer relationships in outdoors and moto drove impression metrics and bottom line results. During my time as Director of Marketing for Pelican Products, we hired SPEC to help us launch new products, promote the Pelican brand, and support existing product lines to various outdoor recreation segments. They secured earned editorial placements in top tier media outlets, produced authentic social media content for our own channels, and spearheaded the development of brand partnerships with other leading outdoor brands to help us expand our reach strategically and efficiently, while helping us sell out of several new product lines at launch.
JENNIFER LIM
Marketing Professional and Past Director of Consumer Marketing at Pelican Products
Over the years, we have worked with Mr. Holmes and the SPEC PR team at various on- and off-road powersports events across the United States. His team consistently brings a level of professionalism to these functions that elevates the experience and allows us to maximize our time, and ultimately performance while showcasing the product(s) in the best possible position for our U.S. customers. We look forward to collaborating with SPEC PR for decades to come.
ADAM WAHEED
Moto-1.com
