01 STRATEGIC COMMUNICATIONS
As your strategic communications partner, SPEC levels up your marketing communications.
Our team of seasoned professionals:
- Brings experience and expertise to each conversation
- Quickly integrates into your culture
- Becomes an extension of your team
02 Media relations
We are immersed in editorial media with well established relationships in our enthusiast spaces and experience with the mainstream channels.
Our goal: Provide a high level of value to clients and media.
03 Experiential marketing
We are experts in activating authentic events where media, influencers, and consumers get up close and personal with brands and products.
SPEC concepts, plans and produces some of the top Experiential Marketing activations in:
- Motorsports and Off Road
- Cycling and Electric Mobility
- Hunting, fishing and camping
04 SOCIAL MEDIA MARKETING
SPEC’s team supports clients where they need help the most, whether that’s full channel management or an extra set of hands.
Storytelling is critical to branding. SPEC’s approach to social platforms marries storytelling with strategy mapped to business goals:
- Channel management
- Content creation
- Organic engagement
- Influencer activations
- Ambassador management
- Paid campaigns
05 CONTENT CREATION
Your communications channels require content strategies that produce consistent copy, photos and videos on brand and on trend.
From simple and relatable “branded UGC” to full-scale productions, email marketing and copywriting, we produce authentic content, because our team members know the enthusiast spaces and know how to capture their visual stories.
06 MARKETING PARTNERSHIP
We’ve built our business on relationships – with clients, media, influencers, creators, and other industry professionals.
We love to collaborate, and we often tap our relationships with other brands and agencies to partner on priority activations. These partnerships have proven to be a pragmatic and effective way to amplify messages and maximize ROI.
07 BECAUSE MARKETING
Cause Marketing has never been more relevant, important or impactful. Today’s consumers want more than a great product—they want a brand that shares their beliefs, and we believe that every brand has the power and responsibility to find their cause.
We created our beCause Marketing Initiative to help clients identify and align with causes that matter to their customers and their industry, which is especially important in the outdoor recreation space, where passion, purpose, and community run deep.
TESTIMONIALS/QUOTES
Real Words. Real Results.
SPEC PR continues to be a valued partner and asset for our brand and overall business success. The entire SPEC team remains wholly invested in learning as much as they can about customers and what motivates them. Demonstrating excellent attention to detail and a low-pressure yet effective communication style, SPEC has played a vital role in helping to create and implement innovative ways to help us stand out amongst our competition.
STEVE NESSL
Yamaha Motor Corp. USA
Motorsports Marketing Manager
SPEC PR's excellent industry and social media influencer relationships in outdoors and moto drove impression metrics and bottom line results. During my time as Director of Marketing for Pelican Products, we hired SPEC to help us launch new products, promote the Pelican brand, and support existing product lines to various outdoor recreation segments. They secured earned editorial placements in top tier media outlets, produced authentic social media content for our own channels, and spearheaded the development of brand partnerships with other leading outdoor brands to help us expand our reach strategically and efficiently, while helping us sell out of several new product lines at launch.
JENNIFER LIM
Marketing Professional and Past Director of Consumer Marketing at Pelican Products
Over the years, we have worked with Mr. Holmes and the SPEC PR team at various on- and off-road powersports events across the United States. His team consistently brings a level of professionalism to these functions that elevates the experience and allows us to maximize our time, and ultimately performance while showcasing the product(s) in the best possible position for our U.S. customers. We look forward to collaborating with SPEC PR for decades to come.
ADAM WAHEED
Moto-1.com
