Casey Cordeiro
Marketing Communications and Experiential Manager
Growing up riding off-road vehicles in the Southern California deserts, Casey’s family and friends knew him as an all-American, off-road loving, adventure kid. Fast forward to today, as an advocate of living healthy, active lives, Casey channels his passions for the outdoors and powersports with his desire to inspire others in everything he does at SPEC.
Casey’s experiences as a photojournalist in the powersports, automotive, and outdoor industries for over a decade, honed his writing skills and expertise across a multitude of brands and products in the outdoors space. His POV storytelling style connects authentically with audiences and inspires readers and viewers to live their own lives to the fullest.
Heavily focused on experiential activations, Casey is at his best creating and documenting events that connect consumers with places and products, establishing and expanding brand authenticity in outdoor recreation. From research to route planning, leading rides and capturing content, Casey is a natural in the field and can make the most impossible experiential missions seem seamless. Marketing and communications work has always been at the core of his professional experience, with an emphasis on building connections while simultaneously delivering a brand’s message in new and innovative ways.
Casey loves the way-out-there adventures: camping, paddle board adventures, motorcycle trips, and pretty much anything else outdoors. Last but not least, you’ll probably find him chasing monsoon storms in the summer months, when he’s not chasing his family around Lake Havasu.
In addition to his work with SPEC, Casey serves as acting president of the American Sand Association.
