Engage and activate your community of brand advocates. Launching a new social channel is easy. Building an authentic and engaged community is hard. We work closely with the Yamaha Bicycles team to capture their voice and leverage our expertise to do both.
Yamaha Motor Corp., USA Read More »
Sometimes the shortest distance is still a straight line, and for Nebraska Star Beef that Iine meant selling direct to consumers through their own website. By improving messaging and branding, connecting consistent social media and email campaigns, and placing targeted editorial, we helped our friends in Nebraska (who happen to have AMAZING steaks and jerky) double online sales in our first year working together. Period.
Nebraska Star Beef & Lucky Beef Jerky Read More »
Donation Made at Ride Santa Barbara 100 Funds Bikes, Curriculum, and Instruction December 07, 2021 09:00 ET | Source: Yamaha Motor Corp., USA CYPRESS, Calif., Dec. 07, 2021 (GLOBE NEWSWIRE) — Yamaha Bicycles, which recently donated $5,000 to fund the first All Kids Bike kindergarten PE program in Santa Barbara, helped students, teachers, and administrators welcome a fleet
We had a ton of fun activations in 2021, but this was one of our favorites. Our task was to create an authentic activation, test drive and content creation opportunity for our long-time partner, Yamaha, and invite a small group of core media to experience the new class-leading Wolverine RMAX 1000 lineup in the wild
Authentic Activation on the Arizona Peace Trail Read More »
Strand, Lozoya, Terry, and Tomasich win Gibraltar Challenge; Yamaha Power Assist Bicycles Awards $5,000 All Kids Bike Grant to Harding University Partnership School of Santa Barbara SANTA BARBARA, Calif. – Oct. 26, 2021 /ENDURANCE SPORTSWIRE/ Ride Santa Barbara 100 (RideSB100), the premier cycling event set on California’s Central Coast, has launched pre-registration for 2022 at a limited
Ride Santa Barbara’s 10-year-anniversary ride sells out! Read More »
Working from the seat of a bicycle isn’t for every agency, but … we’re not the typical flacks! When the Arthritis Foundation needed communications support for its California Coast Classic Bicycle Tour – a 525-mile bucket list ride from San Francisco to Los Angeles that raises over $1 million each year – our very own
On the road with the California Coast Classic! Read More »
We went out to test our new Skydio drone, and we came home with what became the anchor shot for a new series of Recreate Responsibly posts on Yamaha’s social media channels. Using visuals to capture attention, we then helped Yamaha craft a compelling message to support this important campaign driving awareness around responsible outdoor
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$1 Million Fundraising Goal Set for Riders both on the Tour and Riding Remotely SAN FRANCISCO – September 21, 2021 /ENDURANCE SPORTSWIRE/ — The Arthritis Foundation’s California Coast Classic (CCC) Bike Tour presented by Amgen left San Francisco on Saturday morning for its annual 525-mile eight-day bicycle tour to raise $1 million for the Arthritis
Collaborative Awareness Campaign Hits on the Need for Stewardship Among Public Land Visitors, Providing Support for Projects via the Yamaha Outdoor Access Initiative August 24, 2021 08:00 ET | Source: Yamaha Motor Corp., USA MARIETTA, Ga., Aug. 24, 2021 (GLOBE NEWSWIRE) — Yamaha Motor Corp., USA, today announces the Yamaha Outdoor Access Initiative (OAI) and the Recreate Responsibly
Wolverine RMAX2 1000 Side-by-Side Marks Milestone in Yamaha’s U.S. Manufacturing 12 August 2021 15h30 HE | Source: Yamaha Motor Corp., USA MARIETTA, Ga., Aug. 12, 2021 (GLOBE NEWSWIRE) — Yamaha Motor Manufacturing Corporation of America (YMMC) and Yamaha Motor Corp., USA, (YMUS) have reached a historic manufacturing milestone, celebrating the production of 4 million vehicles with the assembly of a
Yamaha Celebrates 4 Million Units Assembled in the USA Read More »
